The TVC, titled Father’s Share, is set in 1950s South Africa. It tells the story of a family guided by a ‘disciplined, and seemingly punitive’ father over a period of five decades. The TVC shows a father asking his children for a portion of their earnings throughout their lives.

Chocolate Tribe got involved early in the development process and worked closely with director, Peter Pohorsky and producer Ben Kaufman, to research and propose ways to bring to life the early days of the 1950s, 60s, 70s and 80s in South Africa. We worked with production designer Riccardo Pugliese and where needed created various 2d and 3d matte paintings to enhance and extend the sets.