M&C Saatchi Abel
Behind The Scenes – Lexus “Hybrid”
The Chocolate Tribe both directed and created the ad together with a team of about 15 CGI artists. It’s a story of old vs new, pushing the idea of what the future can hold with a car that is powered by a hybrid engine.
The ad is fully created on the computer using tools such as Maya, Redshift, Nuke and Substance Painter. Every asset was modelled, textured, rigged, animated and rendered in 3D. The commercial maintains a surreal look and feel, which further heightened the experience.
CLIENT
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AGENCY
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PRODUCTION
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POST PRODUCTION
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