The Chocolate Tribe both directed and created the ad together with a team of about 15 CGI artists. It’s a story of old vs new, pushing the idea of what the future can hold with a car that is powered by a hybrid engine. Shining a spotlight on the tension that exists between these opposites, positioning Lexus Hybrid as a car that brings together the power of two worlds to create something even better.

A long list of mind boggling and challenging aspects from a mechanical dinosaur constructed of old car and machinery parts, a fantasy jackal in a lush green dense forest, a giant out of water fish, electrical plugs, power chargers, massive light bulbs floating over landscapes and floating cities brought together all the aspects of the car and set the ad apart from the mainstream ads in such a way, that you could not miss it. It was “Out of this World”.