Toyota
Has It All
In Dec 2019 the Chocolate Tribe team was approached by director Dean Blumberg and his team at Massif to bring to life the average working joe . The catch was that, the average joes are robots working on Toyotas assembly line, making Toyota Corollas!
In collaboration with the director and Draft FCB, Chocolate Tribe’s in-house concept art department designed all the robotic characters and factory space. A full environment with an assembly line, robots, cars and factory elements were build in 3D. A team of 8 animators and 3 compositors took almost 8 months to create a total of 3 brand ads, and 18 social media ads.
CLIENT
Clients: Toyota
AGENCY
Agency: FCB Joburg
Art Director: Kursten Meyer
Copywriter: Verona Meyer
Executive Creative Director: Tian van den Heever
Chief Creative Officer: Brett Morris
Producer: Nakita Bolus
Account Leadership: Alan Schreiber, Sibusiso Zondo
Project Manager: Shiraz Mckenzie
PRODUCTION
Production Company: Massif
Director: Dean Blumberg
Producer: Chanelle Critchfield
Director of Photography: Peter Tischhauser
POST PRODUCTION
Editor & Company: Tessa Ford at Tessa Ford Post
Visual Effects: Chocolate Tribe
VFX Supervisor: Rob van den Bragt
Lead Technical Director: Tiaan Franken
VFX Producer: Corlia Ohlson de Fine
Lead Compositor: Jean du Plessis
3D Artists: Glenn Ewan, Samantha Visser, Orlando Camina, Jared Sheldon, Jesse Sumares, Roche Staats, Jandre van Heerden, Wesley Matthews, Movaine Govender
Concept Artist: Michael Howard
Colour Grading: Nic Apostoli
Legal and Business Affairs: Nosipho Maketo-van den Bragt