M&C SAATCHI ABEL
Lexus “Out of This World”
The Chocolate Tribe both directed and created the ad together with a team of about 15 CGI artists. It’s a story of old vs new, pushing the idea of what the future can hold with a car that is powered by a hybrid engine. Shining a spotlight on the tension that exists between these opposites, positioning Lexus Hybrid as a car that brings together the power of two worlds to create something even better.
A long list of mind boggling and challenging aspects from a mechanical dinosaur constructed of old car and machinery parts, a fantasy jackal in a lush green dense forest, a giant out of water fish, electrical plugs, power chargers, massive light bulbs floating over landscapes and floating cities brought together all the aspects of the car and set the ad apart from the mainstream ads in such a way, that you could not miss it. It was “Out of this World”.
CLIENT
Client:Lexus
AGENCY
Agency: M&C Saatchi Abel, Johannesburg, South Africa
Art Director: Vanessa Von Broembsen
Copywriter: Stephanie Larsen
Executive Creative Director: Adam Weber
Chief Creative Officer: Neo Mashigo
Strategist: Lara Chatzkelowitz
Producer: Bronwyn Henry
Account Director: Anita Nyembezi, Tumi Tshimbana
Business Unit Director: Bronwen McConnachie
POST PRODUCTION
Visual Effects: Chocolate Tribe
VFX Supervisor: Rob van den Bragt
Lead Technical Director: Tiaan Franken
VFX Producer: Corlia Ohlson de Fine
Lead Compositor: Jean du Plessis
3D Artists: Glenn Ewan, Samantha Visser, Orlando Camina, Jaron Clegg, Jared Sheldon
Concept Artist: Michael Howard, Caroline Vos
Colour Grading: Nic Apostoli
Business and Legal Affairs: Nosipho van den Bragt
Music Composer: Pressure Cooker Studios
Sound Engineer: Louis Enslin
